Must My Aspiring Influencer Pal Cease Exploiting People for Content?

One Side: Beth

Sometimes she films me while I’m eating. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

My best friend of a decade, she, calls herself the “content queen”. It’s fun for a short while, but it weighs on our friendship.

Being highly outgoing, she feels the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is trying to be. She creates video blogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I prefer not to be involved. Sometimes I'm captured while I’m eating, or simply tagging along. I’ll see myself on her feed afterwards, and it pops up like a surprise: I might be no makeup on, making a strange expression or photographed while eating. It’s uncomfortable.

She also expects me to record her at inopportune moments. Sometimes I'm in conversation to another person, or we’ll just be hanging out in the street. The dynamic feels like our bond has transformed into me being her unpaid videographer. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about the situation, she dismissed it. I've been invited to several industry functions, which was nice, but that doesn't compensate for all the time and effort I spend helping her make content.

I appreciate that she has helped me with my design career, but I resist our connection to become merely a tally of exchanges. I don’t feel she's insincere or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and film me laughing with someone. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being filmed, edited, or posted for an viewers. I’m not a accessory for her online persona.

The Other Side: Marielle

I want Beth to see that the creations we make together can get us an opportunity.

I love shooting content. It’s not just a hobby; it’s part of who I am. Producing content and documenting experiences online enables me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on TikTok who execute that style of casual, DIY film-making.

Creating content is my interpretation of engaging with life: observing the details, posting them with an viewership that values the art behind it. It's never my aim to make Beth uncomfortable. Bringing her to professional gatherings was my method of offering access, giving her a opportunity to experience exclusive moments that could benefit her professional path too. That’s not leverage, it's simply being realistic.

I would take her to these events even if she refused to assist me, but I desire her to see the benefits the work we make together can achieve: a foot in the door. I understand not everyone enjoys being on camera, but often spontaneity is what makes material genuine. Appearing on video occasionally is part and parcel of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my private videographer, but friends help each other in small ways. I thought recording a short video here or there would be fun for Beth. Innovation thrives in partnership, and having Beth around makes projects energetic and enjoyable. I don't compel her to participate in anything, and I would never intentionally embarrass her. But filming together sometimes is part of how I document our time together.

I cherish our friendship deeply and want to avoid making videos to come between us. I am ready to find middle ground: like asking before recording, and steering clear of angles that might make her self-conscious.

This isn’t about power, it’s about sharing my world while still considering hers. Obviously content creation is not a substitute for genuine friendship: it’s just part of how I live my life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it's her job, but I don’t make friends come to my work. Maybe she can find influencer friends to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for assistance repeatedly, even if they have done it before. If Marielle loves creating, that doesn’t mean all those around her is willing material. She must to respect her friend's privacy.
Another reader, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everyone. It was kind she has assisted her friend professionally, but she must to listen to what her friend desires.
A commenter, 27

It seems like you care about each other, so cling to that and ensure it’s the focus in your relationship. Foster some real memories, where true emotions are preserved, not online archives. In fact, public figures who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be neither present nor genuine when they're together – she’s working. Each appears unsure as to what’s reasonable. The answer lies not in trying to alter one another, but in each establishing defined limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their friendship?

Anna Austin
Anna Austin

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.